There are Two main way of Displaying your Advertainment in
1. Discovery Ads (Display your Ads in front for Keywords you
2. Display Video Ads (This Ads run in between some videos which
are related to your business and it make 30 sec compulsories
for the people to watch the videos.
Unlike Facebook YouTube Cost per view. You will be charged
depending upon how long the people has watched your video.
YouTube has all the option for Targeting people what the other
digital marketing platforms have like Demography, people interest
options. Apart from this YouTube has home income target which will
target the people depending upon their income but it works only in
few of the Country.