Well many of them have the interest to start marketing your business through online but many don’t know where to start from, well in this blog post we walk you through how you can start to promote your business online.
We’re going to break down the Digital Marketing Process into 6 simple steps.
- Internet Business Analysis
- Manage Result
If you follow these 6 steps you should be able to promote your business or product successfully through online.
Let’s look at these 6 steps in Detail.
Before even you start to spend time and money on Digital Marketing first do general research about your business online. Oh, you may ask how to start with here are a few simple steps you can follow.
- Type your business category into Google (Example: Real estate, Doctor, Cleaning Service, etc.) this will help you understand about your business online.
- Check out your competitor’s website and social profiles. How they promote their business. (Don’t look at their likes and subscribes and say oh it’s very less so they don’t promote their business online. Note more likes and subscribers are good but you want to convert them into the business. So, take a note on their post and ideas and see what you can implement on your business).
- Check out your Business name on Google (Check your business name is available or is someone else using the name already. Use name checker to make your job easy. With this you can Choose your Domain name for your Business).
- Not only on online you have to check it for you can also do basic research in your local area who are all doing a similar business like yours and try to know what strategy they follow.
2. Internet Business Analysis:
Well by this time you should have an idea where to start promoting your business online. Then it’s time for us to dig a little bit deeper in the research. Analysing your business online. Do this analysis carefully with much effort because with this result only you are going to choose a platform in which you are going to promote your business.
- Do keyword research for your Business (Think in the customer point of view how they search on google to find out your business. Write down that keyword in a paper or just take note where ever it is. Then use Ubersuggest or Google Keyword Planner than see how much people in your location search for that particular keyword make an XL sheet out of it. You may also find the suggest keywords below if it shoots for you take a note about it). – If you what to know how to use this tool effectively leave a comment below and Subscribe to our newsletter so that you may get the updates to your mail.
- Make a Research on all the social Media related to your business and follow your business-related profiles and pages closely and monitor it regularly what post or strategy they use to improve their business and try to use the same strategy in your business in a much-improved way. If you are good in Telling story and Article use buzzsumo.
- Make a survey if needed. Ask questions to people in Group or Comment and try to know their thought and ideas about your business. You can also use poll options in Facebook or create a form and try to make the client respond to that so that you can know the client view about your business and build a strategy to attract those clients. Talking about forms you can build it easily with typoform or Google Form.
By this time, you should have a clear picture to start your business online. Let’s get started by building your profile. you have seen your competitor’s how they have built their profile on online you have to build a profile better than your competitor.
Start with Creating a website for your business (Well talking about the website if you don’t know how to build a website, we can help you out to build the best website contact us @ Messenger).
Then Build a Profile on all the Social Media and List your business on Google Business page. Well, there are a lot of things in creating your portfolio on online we will break it down later in the upcoming blog. Now you just create a profile than later we will modify one by one.
Now that you have a Profile build for you now it’s time to tell people about your business. Start promoting your business either organically or Paid. Your Main objective is to drive as much of people to see your Business profile if some people have an interest in your Business they will try to contact you. Make easy for the people to contact you immediately.
Now that people start to know about your business. Measure the post and Content regularly about its reaches and engagement with the people. Where our people ask questions to try to respond to them as soon as possible. There are separate sections in each social media to measure Reach and Engagement. You can configure Google Webmaster tool, Google Analytics, and Facebook Insights to measure your Business.
6. Manage Result
Now that you have your measurement in your hand it’s time for us to manage those results. Well add your time and money into that measurement and check whether it has matched your expectations or Given a result for spending all your time in it. If not there is a problem with your strategy, Target or in Content marketing identify where you have done a mistake and keep trying a strategy that will attract people and drive more business for you.
Well, it was quite a long story. if you manage to read up to this it’s great and I would like to know about this blog post in the reader point of view so leave a comment below so that next time I will try to improve this in a more effective way.