We’re in 21 century 2019. Where marketing becomes very important for all the business to promote their Product or Service.
Well if you are ready to invest on marketing than what are the best options to reach people.
One side Traditional Marketing (Newspaper, TV, Radios, Banners, Flyers) this are Marketing tools used by business people to promote their business over a century.
On another hand, we have Digital Marketing (Google Ads, Facebook Ads, YouTube and many more). It’s a modern marketing tool used for the last 15 Years to promote the product and Services.
Below we will compare both the Marketing tools depending upon your business choose the best fit for you.
When comes to Marketing it all about how many people your Ads can Reach. Well traditional marketing can cover up to 75% People worldwide
Where Digital Marketing can cover 30% – 35% of people as of now in 2019. It keeps increasing because of only 35% of people use Smart Phones. It will change in feature.
Demography (Location, Age and Gender). Well, here in Traditional marketing you can promote through local newspapers and local tv, Distributing flyers only to a certain area. Still, you can’t target age and Gender.
Digital Marketing you can target extremely to whom your Ads should be visible. You can filter with location, Age and Gender.
Content Delivery in Traditional marketing you have limitations in delivering the content. You can’t run your Tv ads for a long duration of time maximum up to 1 minute in Newspaper you cannot keep writing for two pages. Whatever content you promote it should be shot and sweet.
In Digital Marketing you can represent your content in the way you like through website and YouTube there is no limitation for putting the content.
Measurement all you can have is an estimated calculation. How much people reached and how many have taken actions.
Digital Marketing gives you an accurate result when you configure it correctly. You can also calculate how many people read my ad and how many people have taken action.
Organic Promotion you can’t promote your business for Free in Traditional Marketing.
Even without investing a single dollar or Rupee you can promote on Digital Marketing all you need is time and good content.
Finally, Cost Talking about the cost Some Traditional Marketing is too expensive which are not shootable for Small Business
Digital Marketing is a very cost efficient compared to Traditional Marketing.
We have covered the most highlighted topics comparing both but there are still more advantages on Digital Marketing like Targeting and retargeting which you can’t do with Traditional Marketing. You can read more about Digital Marketing by Clicking Here.
Well by comparing the above details you can choose which marketing tool best shoots for your product or Service. Digital marketing is not well shooted for all the business it’s still in the Growing Stage. But for most business which fits into it can get more results comparing to Traditional marketing. Due to the growth of Smartphones, the views for Traditional marketing is going down slowly because of everything you get on Smartphone (Especially News and Entertainment ). In feature Digital Marketing is going to rule the marketing world. But for now, I leave into you to decide
Like you here more from you. Comment below what do you think about the marketing tool.